Freight Brokers generating new leads?
First Prev
of 2
Next Last

Mount Dora, FL

#21 Mar 11, 2014
I am sorry if I am being naive and I'm hoping not to get a majorly nasty backlash for what I am about to say. I have only been a broker for 7 years now. I have generated leads from starting probably a the bottom of the totem pole. I educated myself on the business from LTL to super loads, I handle every shipment as if I was out there on the road myself. I have built my customer base mostly from word of mouth and I respect and take care of my drivers to the best of my ability. When situations arise I handle each one with care and concern for the customer and my drivers. I have great relationships with drivers and all my customers. I love my job. I love dealing with customs around the world with talking with drivers daily who teach me more each and every day. I agree that there are bad people in every field. I like to feel I am performing a service that people are needing and pride myself on the job I do and I actually go to sleep at night proud of my job and excited about the next day. I am also looking into starting my own and will not ever have anyone on board with me who does not believe in honesty and integrity to the fullest.

United States

#22 Jul 15, 2014
I agree with Dan. I am a broker, and I admit that we have some out there that are very unethical. As someone mentioned here, CH Robinson is one of those brokers that tends to screw the carrier and the brokers it uses by paying them way below rate margins. Another is Landstar which even screws its own broker agents. And they are considered one of the largest in the nation next to TQL. This country has over 220,000 brokers working on a daily basis. It is a very competitive market. Especially considered that the US transports more than 60% of all freight by truck. Your trying to become a broker Scott, please remember that without the truck driver we can not exist. Don't screw over your drivers, and always keep them happy. They are your sole source of revenue. You can have all the loads you want, but without truckers you can't get it moved. And that's something most brokers fail to realize. Shoot for smaller profit margins, but larger volume. Your carriers will appreciate it and you wont ever regret it. About the ebook The Directory of FTL and LTL Shippers. Yes that is the best book in the market for what your looking for. But the money is in the SDDC (Military Freight). It can be costly and a pain to gain acceptance. But you wont regret that move ever. Remember think Volume, not profit margins. Always try to stay around the 20% or less profit margin. I usually have a cap that I will make atleast 75 dollars on loads. If I move 10 loads a day that calculates me to 15 thousand a month. That's good pay brother.
Tylequious Jackson

Buffalo, NY

#24 Jan 13, 2015
My little brother really wants to become a freight broke. He thinks that he can make a lot of money by doing it. I told him to find someone who offers freight broker training. That way, he can be the best freight broker possible.

New Albany, IN

#25 Sep 22, 2015
old school wrote:
Scott you must be new to the industry otherwise you would not use the terms broker and ethical in the same sentence. They are probaly the only group with a lower ethics rating than congress.
This is a generalized statement and colored unfairly. There are those of out there who do what we can to be above board on everything that we do. There are those of us that spend day after brain aching day searching for good solid leads to get door after door slammed in our faces. There are those of us that don't chew rates alive and get told by truckers that they want 4000 to go to one city or another.
truckindownthewa y

United States

#26 Jan 25, 2016
I am sorry to all who have had bad experiences with brokers. I think they have led you the wrong direction. I would like to offer my sincere apologies for that. I really do hope that it gets better for you out there. If you ever need a load I would say get with TQL they treat truckers right and are certainly fair. Anyways good luck and safe travels to you all!!
Brian Minter

Sunland, CA

#28 Jul 16, 2016
Scott wrote:
I want to know what all the ethical brokers out there go legitimately to generate new sales.

do you do cold calling? If so, what do you say?

What other forms do you use?

I used for their freight lead was taking me too much time googling and searching for leads then putting it on a excel sheet. I found it online and bought it right away...

Tell me when this thread is updated:

Subscribe Now Add to my Tracker
First Prev
of 2
Next Last

Add your comments below

Characters left: 4000

Please note by submitting this form you acknowledge that you have read the Terms of Service and the comment you are posting is in compliance with such terms. Be polite. Inappropriate posts may be removed by the moderator. Send us your feedback.

Trucking Discussions

Title Updated Last By Comments
Volvo D13 Problems (Feb '11) Fri ctsltd5667 266
volvo d16 problems (Jul '07) Thu dustin 456
Swift Transportation Inc. Did me wrong & now th... (Jul '08) Oct 20 Tonto 76
U.S. Express - good; bad; ugly (Jul '08) Oct 19 Lincoln Bowen 77
Bad Trucking Companies (Dec '11) Oct 12 Robert Grove 169
schneider national sucks (Jun '10) Oct 12 JDR 210
cr england total scam (Feb '10) Oct 6 Ayheddus Vaarkenjahb 265
More from around the web