As destinations compete more and more in these “cost cutting, discerning times” one would think with the ever growing populous using social media networks that destination managers would be all over this marketing tool.
I am asking that these destinations put themselves out there, focus on building their distinct brand while listening and reacting to consumer input. Your ROI will be quality information about your unique product. That, as far as I am concerned is a very good investment.
It’s time for provincial destinations to discuss openly where tourism dollars are being spent by blogging as legislations and decisions are made. Keep looking for different possibilities to drive engagement & interactivity deeper (the more engaged the more loyal the customer). Create open forums for people to ask questions & make it relevant to each individual resort / community.
Is it just the fact that these destinations are afraid what might be said? I do believe that there is a huge untapped intellectual market that is just waiting for a taste.