Mattel stung by Barbie, Fisher-Price sales drops

Jan 31, 2014 Full story: MarketWatch

Mattel Inc. reported a surprise drop in fourth-quarter sales, as the toy maker was stung by sharp declines for core brands like Barbie and the preschool Fisher-Price line.

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Angleton, TX

#1 Feb 14, 2014
Mattel's sales decrease wasn't from a lack of customer desire. It was mainly due to lack of product on store's shelves during most of December. Both Walmart and especially Toysrus failed to keep Barbie and other Mattel items in stock. Often the advertised items like the Dreamhouse and others were out when the ad began.
Either Mattel did make enough or the retailers did not buy enough.

Shenzhen, China

#2 Nov 14, 2014
cheertone full supply educational toys

Shenzhen, China

#3 Nov 14, 2014
cheertone, good supplier in China toys industry.

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