Getting an audience to read and act on content is all about getting the word out to them that you have content readily available and that it is something that they want to act on. One of the best ways to do this is through various social media streams such as Facebook and Twitter. It's where many consumers spend their time today and if you create awareness and intrigue of your information and company, they are bound to be drawn to you. http://www.lovesocialmedia.com