J.C. Penney Brings Back Discounting; Was The Fourth Quarter Horrible?

Jan 31, 2013 Full story: Seeking Alpha

J.C.P could appear to be giving consumers a discount on a product . Earlier this week, that move was confirmed , and sales and MSRPs will be reintroduced at Penney's stores around the country.

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Former shopper

Buffalo, NY

#1 Jan 31, 2013
Look on my account and see what I spent in 2012 and compare it with 2011. Does this give you a clue! I want the old JCP sales back!
bob haller

Pittsburgh, PA

#2 Jan 31, 2013
Ron could of avoided crashishing his sales and probably putting his company at risk for liquidation by just test marketing his crackpot ideas in one region. His all new store would of never rolled out nationwide and put JCP at the top of most hated companies. Now he is going to manipulate MSRP to make JCPs merchandise look like a bargain.

I think he will find his other changes like dropping clothes for larger sizes and the wide clean aisles....

Well his sales volume
will never recover:(

With sears near liquidation JCPs real estate value may not be the 35 bucks per share he has been assuming its worth.

besides Americas economy is on the edge of another recession.

JCP will likely go bankrupt and its real estate sit empty forever.
Unfortunately Ron will depart with his goldn parachute.....

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