RadioShack's slow, painful death
#1 Jul 30, 2012
I used to manage a RadioShack on Long Island, NY. 3 years ago they they had the idea to get rid of anyone over the age of 45 because it was not the young hip image they were striving for. I had a constant battle to train young people with my 30 yrs of consumer electronics experience. They had no future plans to make RadioShack a career and could not effectively service the older customers and quit after a few months or even weeks. District managers were incompetent and rode us with ridiculous demands. The do-it-your-selfer is what kept the company alive with high profit margin parts and accessories. Now today they sit back and wonder why their losing the battle. Take a lesson from PC Richards and hire older more experienced sales associates that have consumer sales talent, and offer a descent living wage and commission incentive. 4,700 stores but very little talent!!!! Spend some of surplus cash you have on hand.
#2 Jul 30, 2012
You are so right! The micromgmt style is a large reason for the failure of the Shack. The extremely poor compensation that is offered by RS gets them exactly what they want for managers---puppets that can't think for themselves and can only follow basic instructions. District managers are extremely weak and are beaten down by regional managers daily so they won't or can't think for themselves. Store resets are done far too often, conference calls are designed to keep store managers from thinking on their own. Store managers are really just glorified associates that are willing to be totally responsible for the store but have no say in how the store is merchandised ,product selection, work schedules for associates, advertising and on and on. See where such a poor strategy has gotten them!
#3 Dec 16, 2012
I can only echo the sentiments of these 2 ex-managers. The problems with this company are deep and systemic.....if you pay associates $8 per hour, you basically get what you pay for. You are forced to hire teen-agers who really don't care about their jobs, and will watch tv and be on their cell phones their entire shift. Your DM will then say things like " Is it a question of skill or of will...." when you cannot maintain the metrics that they expect. In my 7 months managing a Mall location, I cycled through at least half a dozen useless people who would basically show up, do nothing for a few weeks, steal, and then quit. After averaging 66 hrs and 6 days per week, I threw my hands up in disgust and said no more, and given the fact that managers dont get overtime(we'd get what was called an "overtime coefficient")my effective hourly rate was $10 per hour. You'll make more per hour with better benefits working at your local McDonalds. If Radio Shack does not change how they compensate their employees, and make real changes to the business ie: reducing the ridiculous number of sku's and focusing on products that people want, and furthermore streamlining the way that they handle operations by getting rid of all of the useless redundancies in the daily and weekly operations, it will cease to exist very soon. Honestly, I worked my tail off to deliver what was expected of me, and I was so frustrated and exhausted that I emailed my DM and basically said" I'm out of here, right now".
Since: Jan 13
#4 Jan 29, 2013
You're NOT the only one. Friend of mine had 29+ years in as a senior manager and they canned him over 10 missing price tags even he was one of the top managers in the district.
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