Is Martha Stewart Worth the Fight?
Among the mistakes made by Ron Johnson as CEO at J.C. Penney, one of the biggest may have been his deal to acquire a stake in Martha Stewart Living and sell Martha endorsed and branded home goods within Martha shops in its stores and on its website.
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#1 Apr 22, 2013
Stewart, Conran and Graves add their ages you get at least 230 years. Last thing I saw of Graves' before Ronnie started supplying his Museum of Past their Time Designers was a deluxe Monopoly game. Yeah, I need a toaster, I get a choice of 1 from JCP in that mini store, only in silver and shaped like bread all for $70.
The nice thing about the lawsuit, which isn't over, is shows how Martha and Ron "do" business. Maybe JCP should reship that 100 million in Stewart's crap, what idiot orders a 100 million with a lawsuit hanging over your head, to some third world county full of dirty people to dump them. Oh wait, how about Canada, a little reverse revenge for that cheaply made Canadian WallyMart in house knockoff brand Joe Fresh.
The world according to Martha? Her friends and advisors told her dirty poor people would not buy her bright "amazing" products. They want dark, they don't wash as often as rich, she proved them wrong with Kmart. Who in their right mind wants to support her life style? I don't.
JCP sank millions into her sinking business, they got 2 Board of Directors seats. Ron seemed to seek out struggling designer's and celebrities, that William Rast stuff seems to be a relatively new brand but the stand alone and mall stores have rapidly closed.
So is it MS worth fighting for? Yes, JCP has to, they now owns a big chunk of Martha's company and payed thru the nose for it, they have board seats and a 100 million, ship full, of her Chinese crap. Is it worth buying? No. This is what makes it so priceless.
Yes, love the fight over MS's garabage, you learn a lot about her, her company, products and she couldn't afford the 6 o clock news coverage she was getting, too bad it is all bad.
Good luck unloading it, with or without a label.
#2 Apr 24, 2013
NO WAY is Martha Stewart worth all this bother! AND, I say it again...what is to prevent that greedy old hag from turning around & doing to JCP what she did to Macy's? Does anybody even watch/read Martha Stewart anymore?
I also read someplace that JCP just dumped that other fashion has been Nick Wooster.(head of men's design, or some such title). JCP doesn't need him, either. Read up on him, he has a horrible reputation for being an egotistical, temper mental jerk. JCP needs to be associated with designers who are creative & have solid reputations.
Since: Feb 13
#3 Apr 24, 2013
Anony: I think the company's HQ should never have left NYC. It was about the time they moved to TX that the clothing design seemed to become stale. Why buy SJB at full price or even on sale? Buy it for a couple bucks on clearance and the exact same clothing would re appear the next season. That was the case for many of the brands. THAT is why those who never set foot in a JCPenney's called it names and said JCPenney's was for fuddy duddies. Too much of the same thing that never seemed to evolve much.
When the company was going through "the transformation" my 30 something dd who used to work at jcpenney's as a teenager was very interested in the changes. She was impressed. She said our area of the country was always made fun of because we had "no style" when it came to clothes. She said the reason for that was because there were no stores in our area that even had style or fashion. She said a couple of smaller stores at the mall had some style but then everyone in town who was interested and willing to pay the price all had the same clothes. She lives in an internationally recognized "fashion" city in Europe and so was excited that jcp actually was trying to get out of the dark ages.
The company needs to recognize that there are customers out there like in our part of the country that actually were coming in and buying the new merchandise. Their needs were never met at the store. The company needs to not alienate those new customers lured to the store by going completely back to the "old JCPenneys" There needs to be a mix of offerings for the two groups. It doesn't have to exclude totally either group. as RJ and crew found out last year.
As for Martha Stewart. I know little about her except that she went to prison for something some years back. Plus that her merchandise can be found at KMart. I didn't see the appeal, and definitely not all this drama, to get her at jcp. I think the store will benefit from NOT having her name associated with the products coming out. She already has her first name on some merchandise.
I doubt that she is the one who actually comes up with the ideas anyway. I would guess it is her team that works under her. She probably just contributes her name which is all the reason for jcpenney to just sell the product they want and not spend another cent in court.
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