Will Martha Stewart's pricey taste hurt JC Penney?
Martha Stewart is known for her high-end tastes, blogging to her fans about the pleasures of "thick and fluffy Turkish towels" and "finely ironed linens." But her passions are on a collision course with retailer J.C. Penney 's need to turn a profit, reports The New York Post .
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#1 Feb 18, 2013
Uh....she's cheap enough for K-Mart.
#2 Feb 18, 2013
besides theres a lawsuit so martha branded products will not be available at penneys till it settled, and only if penneys wins
#3 Feb 18, 2013
No, Ron will lose this, what will happen is he will stock some subset of this "great" brand that Macy's doesn't sell, outside the Macy contract, to save face. Yeah, go to Kmart, Martha Stewart was going to save Kmart as I remember a few years ago. Gee, she is getting up there in years, wonder why Ron wants someone of her age, rumor has it many manufacturers are getting tired dealing with JCP, so, you get what you can get. Most of that pricey designer stuff he is stocking is nothing more than "made for JCP", Walmart, Costco's does the same thing on electronics and appliances. If you look at the manufacture's product number will usually see an extra letter, number added to it. They replace things like metal gears with plastic, charge $20 dollar less, so you are getting a bargain. Makes you rethink those bargain "designer" cloths for a fraction of what the name brings elsewhere. If this is what is going on, will be interesting to see how well they hold up, got to save money somewhere in the process.
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