Eastman Kodak a " SWOT Framework Analysis - new company profile report published
It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective.
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#1 Sep 4, 2012
SWOT analysis ? What's new about that !
It must be at least 20 years old , but Kodak and other senior management work on the principle
' Do not let my ignorance blind my judgement '
Hence their demise
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