As the overall global economy remains depressed, many companies are cutting budgets and lowering prices to survive. Investing in folding carton packaging companies is a real challenge in this climate. However, investing in finishing process equipment, rather than more expensive printing machines, still makes sense. By doing so, manufacturers of folding carton packaging can help customers make eye-catching packaging products that stimulate sales; differentiate them from their competitors and add value to their products.
The finishing process has multiple steps: hot stamping, graphic application, folding, molding, die cutting, glossing, refraction, rolling and more. These steps are key to converting dull, flat, color-blocked images to colorful, glossy, multi-dimensional pieces of art. This shows how finishing greatly enhances the value of products and, by extension, improves the manufacturer’s bottom line. More than that, by providing finishing process services, manufacturers make themselves attractive to a wider range of customers and can charge a premium price.
Once they’ve made the finishing process integral to profits, folding carton manufacturers should inform their customers about the various materials used and the effects of finishing, so that they in turn can teach their salesmen how to promote a complete folding carton solution, rather than just a printing service. Once customers are aware of the full range of options, they know that they needn’t stick to basic choices like polishing or covering because there are better solutions available.
Several exhibitors at SinoFoldingCarton 2012 will showcase excellent finishing technologies; perform live demos and display samples to potential customers to give them a clear understanding of the effects that can be achieved.
If the quality of their products is high, finishing process departments can become important profits centers for companies. The key is to accurately gauge the company’s capabilities, based on its equipment and finishing process options. For faster development, it is important to start with existing solutions and then expand to new options, based on market feedback. Consistent operational efficiency is also key to sustaining development and profits. SinoFoldingCarton 2012 will be held from April 11 to 13 at the Guangdong Modern International Exhibition Center in Dongguan. This high-profile industry event is renowned for the diverse array of finishing process equipment it features. Visitors to the show will learn all about the latest domestically produced finishing solutions.
For more information, please visit www.sino-foldingcarton.com
About the Organiser
Reed Exhibitions is the world’s leading events organizer, with 500 events in 39 countries. In 2011 Reed brought together six million event participants from around the world, generating billions of dollars in business. Today Reed events, organized by 33 fully staffed offices, are held throughout the Americas, Europe, the Middle East and Asia-Pacific.
Reed organizes a wide range of events, including trade and consumer exhibitions, conferences and meetings. Its portfolio of 500 events serves 44 industry sectors, including: aerospace & aviation, automobiles, beauty & cosmetics, broadcasting, building & construction, electronics, energy, oil & gas, engineering & manufacturing, food service & hospitality, gifts, healthcare, interior design, IT & telecoms, jewellery, life sciences & pharmaceuticals, machinery, marketing, business services & training, medical education, printing & graphics, security & safety, sports, recreation and travel.
Reed Exhibitions is part of Reed Elsevier Group plc, a publisher and information provider. In 2010, Reed Elsevier made an adjusted pre-tax profit of £1, 279 million on turnover of £6,055 million.
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