Come to SinoFoldingCarton 2013, See the Dawn of a New Era in Post-Press Printing
Posted in the Paper Forum
Since: Nov 10
#1 Aug 23, 2013
Today, demand for appealing packaging is higher than it has ever been before. As a result, packaging is going through a growing number of post-production decorative and finishing processes, to upgrade the products it encases.
Attractive packaging can boost product sales by 15% to 18%. Indeed, good packaging not only supports higher quality printing, but it also serves as powerful protection for products. Post-press processing is known to be key to adding value. It could even be argued that to some extent, it decides the success or failure of products.
Post-press processing adds to the value of semi-finished printing products by strengthening or beautifying the appearance of the packaging, making it flatter, integrating a key anti-counterfeit component and improving it overall. This process is performed by single- or multi-function devices like cutting machines, coating machines, laminating machines, stamping machines and die-cutters.
Despite the fact that it is widely accepted that post-press processing is important, for a long time, printing companies have not followed best practice for this function.
Adding Value to Packaging Products
Many companies have spent a lot of money on imported printing equipment to improve the quality of products and boost profits. However, printing alone is insufficient as a means of highlighting all of a products features and benefits.
At a time when printing prices in the industry are virtually uniform, profits from basic printing technologies for packaging companies are low and the products themselves are not perceived as attractive by consumers. What packaging companies need are new post-press processing techniques to make plain packaging boxes bold and appealing. Every process, die-cutting, stamping and pasting, enhances the quality of packaging, adds value and raises profits.
The more complicated the post-press printing techniques, the more the finished packaging will cost. But the resultant profits cannot be accurately predicted.
Diversified Product Development
In China, most companies currently use imported printing equipment, despite the fact that high print quality provides no real advantage. To enhance competitiveness, companies should develop their own post-press printing techniques and improve the diversity of their product portfolios by being able to customize more products.
In recent years, post-press processing techniques have become more widely used in packaging, as consumers have begun to demand that packaging reflect product value. Much post-press processing equipment is used to make better packaging. For example, die-cutters can produce boxes with varying structures; pasting machines enhance the appearance of packaging; coating and laminating machines raise the quality of packaging boxes and stamping machines make the boxes look higher end. Post-press processing equipment can be used on every kind of decorative finishing.
The latest equipment and new technologies will also be unveiled at the show which will bring together the best-known local and international brands and suppliers in post-press processing. Join us at SinoFoldingCarton 2013 to witness, first hand, the dawn of a new era in post press printing.
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