Media buying back side
Posted in the Media Buying Forum
#1 Aug 14, 2012
I have noticed that some markets give additional backside to the buyers above and beyond the standard 15% agency commission. Why is it so hard to get stations and or buyers to admit that we are all getting additional back side on our buys? I just want to know what an expectable amount of backside to request for when I bring a new player to the market place. If I bring an extra 1.5 million to the table is it not posh to ask what addition incentive there is for me to advertise with station X over stations Y?
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