Direct marketing ain't what it used to be-it's better
When I started my career, direct marketing was treated somewhat like the black sheep of the advertising world. via BtoB Magazine
Join the discussion below, or Read more at BtoB Magazine.
“Being, Feeling Excellent...”
Since: Apr 07
#1 Jan 25, 2008
I certainly agree. We use to target at limited audiences because databases were harder to built. We also used fewer types of media. In such a situation we hit the limits of constraint quickly creating marketing fatigue.
With today's constantly expanding databases and audiences reachable by the increasing variety of personal media... the limits of constraint have been pushed further and constantly so. Hence direct marketing is able to create a more enjoyable and meaningful experience
Since: Sep 12
#3 Nov 27, 2012
You are right. Now a days many company are providing direct marketing product such as telemarketing list, mailing list etc
#6 Jan 21, 2014
Personally, even I would go for direct mailing services ( http://www.troimail.com/services/ ) only. I've started feeling that with increasing technologies and online methods, indirectly though, direct mailing value has increased. When a consumer receives a mail which is personalized, the consumer will definitely feel special and the chance of responding will be more compared to online methods.
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