The Trouble with "Gaywashing"

The Trouble with "Gaywashing"

There are 3 comments on the story from Jan 3, 2013, titled The Trouble with "Gaywashing". In it, reports that:

Support for queer issues can pay off for savvy companies. But, gay-themed marketing isn't always a golden ticket and poorly thought-out spending can quickly damage reputations.

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Since: Dec 08

Toronto, ON, Canada

#1 Jan 3, 2013
I have nothing in particular again booze companies like Absolut, but it seems unfortunate that whenever one picks up a print gay rag and looks at the ads placed by mainstream companies, they are mostly for booze and beer. This has been true since the 1970's except perhaps for a period during the worst of AIDS when they seemed to be outnumbered by a bunch of horrible "viatical settlement" ads (i.e. get some dough to live on before you kick off, broguht to you by your favourite vultures). It still would be nice to see ads for more ordinary things. Don't companies like Procter and Gamble realize gay people use toothpaste and laundry detergent, too?

Grove City, PA

#3 Jan 3, 2013
JCPenney sure blew it with their gay brainwashing.

Since: Dec 08

Toronto, ON, Canada

#4 Jan 4, 2013
Patrick wrote:
<quoted text>
Most queers are alcoholics and hardly any believe in hygiene. They're just trying to make money.
And you know this because?...

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