JC Penney styles are anything but dull. I have been shopping at JCP for decades and over the past several years have done 99% of shopping exclusively at JCP. JCP really hit the mark a few years back when they developed their color coded inventory to mix and match tops, pants, dresses, shoes, accessories, etc. They made it extremely easy to shop. Also, the styles, value, quality, and price for the merchandise has been unmatched in both the dept store and discount store arenas. It’s too bad that the masses weren’t privy to this secret because folks like me stand out in the crowd and I always get compliments on my outfits. I am dressed JCP head-to-toe everyday. The best part is the incredible savings I received thus enabling me to purchase more items. The only mistake JCP made a few years ago was to discontinue the Catalog. The Catalog, or any other mailer/circular for that matter, provide inspiration and ideas for the consumer and is convenient, at your fingertips to refer to anytime. The internet and a website is a completely different story. For me, it is painful and tedious, with minutes going by just to advance from one screen to another. Just give me the Catalog so I can leave it on my coffee table to open at my leisure. As far Cosmo is concerned, I’ve been a Cosmo chick since high school. The lingerie dept at JCP is anything buy frumpy. In fact, the merchandise has been racy, sexy, feminine, and beautiful for years now, while competitive dept stores were a host of white beige and black bras. Several lines at JCP, including Ambrielle, Flirtitude, Arizona, St Johns Bay, Maidenform, Vanity Fair, Warners, etc. market vivacious colors, animal prints, etc. Some of the items would even make “Victoria” blush. JCP merchandise is beautiful and the quality of textiles and fabric as was construction is excellent. The clothing, towels, bedding last and you get more than your money’s worth. Trying to mutate JCP into something other than a dept store has hurt as well as eliminating the sales, coupons, and discounts. JCP has its niche in the market with many loyal customers, including myself. I have to commend the design teams, merchandisers, buyers, manufacturers, and corporate mgt for what they did over the past 30 years, and especially the last 10-12 years. They made shopping fun, exciting, and rewarding. I hope things can turn around and fast for the retail chain. Still a loyal customer.