New Study Projects Top 9 Hotel Groups to Lose a Combined $10 Billion ...
Based on a survey of over 3,000 primary loyalty program members who are also frequent travelers, the Brand Vulnerability Index measures the frustrations of consumers and their corresponding effects on behavior, most notably defection and loss in spending.
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#1 Jul 18, 2012
What a load of crap. Sounds like another self-described "expert" spouting off to me. Who were the 3,000 loyalty members? Where they randomly selected? What kind of poll doesn't doesn't release their methodology along with the results? I would give this poll zero credence until they do. By the way, this same outfit released another "study" last year: New Study Projects Top 10 Retail Banks to Lose $185 Billion in Deposits Over Next 12 Months. Sound familiar? They're just trolling to see what kind of business they can drum up.* I have no connection to any of the 9 groups listed.
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