Ethel's Chocolate Lounge closing 5 of 6 Chicago-area locations

Full story: Chicago Tribune

Mars Inc. is pulling the plug on its Ethel's Chocolate Lounge concept in the Chicago area, with five of its remaining six local outlets set to close by the end of the month.

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Brian B

Chicago, IL

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#25
Apr 7, 2009
 
They never had a chance at 900 N Michigan with far better chocolate just down the street at Ghirardelli. And if you don't need sit-down Vosges beats both hands down.
Ang

Elk Grove Village, IL

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#26
Apr 7, 2009
 
I wonder if the cute house they occupy on Armitage will go up for sale?
Seattleguy

Seattle, WA

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#27
Apr 7, 2009
 
Sweet tooth
eBob

Gurnee, IL

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#28
Apr 7, 2009
 
Add me to the list of the not surprised. People are simply not going to spend that kind of money in this economy. In fact, they may never spend like that again. I won't be surprised when other businesses with the same plan (high prices for mediocre products) go the same way. I look for Cold Stone Gummery (er, Creamery)to be next.
FSB

Palatine, IL

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#29
Apr 7, 2009
 
Second Rate wrote:
There's ONLY one quality chocholate and they come from Belgium! Mars charged premium prices for second rate goods.
And what chocolate would that be?
MWeb

United States

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#30
Apr 7, 2009
 
Gee, too bad we are losing a purveyor of overpriced sugar, fat and calories. There are so few of them around.
Count Chocula

Chicago, IL

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#31
Apr 7, 2009
 
I'm just as devastated that they closed Mrs. Mars's stores as I was when they closed Cereality.
Sue

Springfield, IL

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#32
Apr 7, 2009
 
This is not a surprise. They should had taking a clue/lesson from the other chocolate stores.
Rogers Park

United States

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#33
Apr 7, 2009
 
No surprise. Overpriced, mediocre chocolate. If I'm going to overpay for chocolate, I'll buy Godiva's or Vosges.
cindylou

Skokie, IL

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#34
Apr 7, 2009
 
Really don't care. And, to tell the truth I often passed it in Old Orchard and never saw anyone in it. Just a birthday party or some other rip off dealy.
Forrest Mars

Chicago, IL

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#35
Apr 7, 2009
 
Rogers Park wrote:
No surprise. Overpriced, mediocre chocolate. If I'm going to overpay for chocolate, I'll buy Godiva's or Vosges.
I don't mind that the stores are closing but I am certain that you and a few other people who responded actually never bought anything at Ethels which makes your comments even more pitiful.
sharon

Chicago, IL

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#36
Apr 8, 2009
 
I kind of liked them. Yes, they were overpriced but the chocolates were good. Were they as good as fine Belgian chocolates? No. I used them for weight control. I love chocolate and it was good enough and expensive enough that I could buy a small box and eat one piece a day and be satisfied; however, I guess the niche market of money consicious dieting lovers of good chocolate isn't enough to keep this place in business:) Vosages is local and they make a good candy!
Buy Local

Chicago, IL

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#37
Apr 10, 2009
 
Forrest Mars wrote:
<quoted text>
I don't mind that the stores are closing but I am certain that you and a few other people who responded actually never bought anything at Ethels which makes your comments even more pitiful.
Uh huh. And what is it that makes you so sure of that?
Forrest Mars

Chicago, IL

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#38
Apr 13, 2009
 
Buy Local wrote:
<quoted text>
Uh huh. And what is it that makes you so sure of that?
My security staff informed me. How do you think I've made all my billions little person?

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