Reaction to Googles switch to paid product search
Posted in the Emerging Technology Forum
#1 Jun 1, 2012
It was easy to see coming that Google would somehow try to monitize its Google Base platform and begin milking it for all its worth... however, I didnt think they would jeopordize losing brand integrity by replacing the natural Google Shopping Results with paid ads. This seems counter intuitive to their stated purpose of keeping search and paid ads seperate. I personally feel that the move will result in "Anti-Trust" lawsuits by the Federal Government as it's clearly a major competition and "Free Market" issue. Tens of thousands of small "Mom & Pop" retailers will be devistated by these changes and you will see a lot of economic fallout from this bad move on Google's part.
I read an article on InternetRetailer.com about a website called Tappocity that has a pretty unique twist to the online marketplace model and I cant help but think that alot of people who are pissed off about Google's move will start selling on Tappocity as they dont have any listing fees, click fees, final value or transaction fees, or really any upfront fees. Tappocity pretty much shares its ad revenue collected from Merchants making offers on items Consumers want to buy with the consumer if they accept an offer from one of the merchants who paid to make them an offer... Seems like a win, win to me. What do you guys think?
Here's the article... http://www.internetretailer.com/2012/06/01/ta...
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