Environmentally conscious mailing - we all need to do our bit
Posted in the Direct Marketing Forum
Since: Aug 10
#1 Sep 29, 2010
Maintaining up to date client details is a must for the environmentally conscious business. Companies reducing their direct mailing numbers are minimising their carbon footprint and keeping data cleansing bureaus busy.
The benefits of clean data are all positive: cross departmental savings; increased personalization; improvement in brand perception; reduction in carbon footprint; increase in ROI. Adam Crozier, the former chief exec of Royal Mail, was a supporter of direct mail marketing, not a surprise you might say given his role and employer, but it has to be done well to yield effective results.
These meaner economic times are terrific for focussing the finance directors senses. It is a group responsibility to highlight the services and benefits data cleansing can have and one that should be maintained when the economy pulls through this downturn. Imagine the ROI when the consumer has funds to spend…
To help you do your bit for the environment and save money at the same time with your direct marketing, speak to W8Data http://www.data-cleansing-service.co.uk
“Print Production & Marketing ”
Since: Jul 11
#2 Jun 24, 2012
With reference from DMA site, the PAS 2020 provides the answers to three important questions that the industry’s practitioners and clients face as the environment becomes a pressing priority for direct marketing.
Q: What should I be doing to be environmentally sensitive?
A: Comply with PAS 2020.
Q: How can direct marketers communicate the fact they are following best environmental practice without falling into the ‘green wash’ trap?
A: Tell your stakeholders that you comply with PAS 2020.
Q: How will policymakers know that the direct marketing industry is fulfilling its environmental obligations?
A: We, the DMA, will keep the policymakers fully informed.
How can I get hold of a copy of PAS 2020?
All DMA members have received a complimentary copy of PAS 2020. Non-DMA members can purchase the standard for £80 from the BSi’s website.
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