Direct Marketing Tips and Tricks

Direct Marketing Tips and Tricks

Posted in the Direct Marketing Forum


San Francisco, CA

#1 Oct 12, 2011
How To Use Reciprocity To Your Advantage

“Print Production & Marketing ”

Since: Jul 11

Location hidden

#2 Apr 27, 2012
Hi Ramon,

According to a research, Psychologists believe incentives included with a survey invoke a response called the Norm of Reciprocity that creates feelings of obligation—
and drives recipients to respond.
Reciprocity principle should be followed in email marketing campaigns in order to receive good response rates.

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