Direct Marketing Tips and Tricks
Posted in the Direct Marketing Forum
#1 Oct 12, 2011
How To Use Reciprocity To Your Advantage
“Print Production & Marketing ”
Since: Jul 11
#2 Apr 27, 2012
According to a research, Psychologists believe incentives included with a survey invoke a response called the Norm of Reciprocity that creates feelings of obligation
and drives recipients to respond.
Reciprocity principle should be followed in email marketing campaigns in order to receive good response rates.
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