Direct marketing ain't what it used t...

Direct marketing ain't what it used to be-it's better

There are 3 comments on the BtoB Magazine story from Jan 21, 2008, titled Direct marketing ain't what it used to be-it's better. In it, BtoB Magazine reports that:

When I started my career, direct marketing was treated somewhat like the black sheep of the advertising world. via BtoB Magazine

Join the discussion below, or Read more at BtoB Magazine.

“Being, Feeling Excellent...”

Since: Apr 07


#1 Jan 25, 2008
I certainly agree. We use to target at limited audiences because databases were harder to built. We also used fewer types of media. In such a situation we hit the limits of constraint quickly creating marketing fatigue.

With today's constantly expanding databases and audiences reachable by the increasing variety of personal media... the limits of constraint have been pushed further and constantly so. Hence direct marketing is able to create a more enjoyable and meaningful experience

Since: Sep 12

Mumbai, India

#3 Nov 27, 2012
You are right. Now a days many company are providing direct marketing product such as telemarketing list, mailing list etc
Mathew Frost

Buffalo, NY

#6 Jan 21, 2014
Personally, even I would go for direct mailing services ( ) only. I've started feeling that with increasing technologies and online methods, indirectly though, direct mailing value has increased. When a consumer receives a mail which is personalized, the consumer will definitely feel special and the chance of responding will be more compared to online methods.

Tell me when this thread is updated:

Subscribe Now Add to my Tracker

Add your comments below

Characters left: 4000

Please note by submitting this form you acknowledge that you have read the Terms of Service and the comment you are posting is in compliance with such terms. Be polite. Inappropriate posts may be removed by the moderator. Send us your feedback.

Direct Marketing Discussions

Title Updated Last By Comments
News Telemarketers could start calling when numbers ... (Sep '07) May '16 sharon 100
telemarketing (Mar '15) Mar '15 Felicity 1
Direct Mail marketing (Nov '13) Jan '15 priya prathap 5
Directional Drilling... (Nov '11) Jan '15 Jerry Boggs 2
News State AGs Looking to Crack Down on Telemarketer... (Dec '14) Dec '14 Anonymous 1
Direct Marketing Services - ThinkSmart (Aug '14) Aug '14 aakashaspect 2
News Is B2B telemarketing still an effective tool fo... (Aug '13) May '14 fredbee 3
More from around the web