Bad data is costing companies money s...

Bad data is costing companies money say leading industry experts

Posted in the Direct Marketing Forum

Since: Aug 10

Doncaster, UK

#1 Nov 2, 2010
Businesses are making poor decisions because of bad data, according to one industry expert. Poor quality data often costs companies money and may lead to uninformed choices, one industry expert has claimed.

Lance Mercereau, director of marketing and public relations at spend analysis company Rosslyn Analytics, said:“If it’s not accurate then the company’s making decisions based on assumptions.”

His comments came as a study from independent technology analyst Ovum found that businesses are losing money because of bad data, which is also affecting their ability to ride out the tough economic climate.

It estimated that $700 billion (£441 billion) a year is being lost in the US alone due to the inefficiency bad data causes and through lost customers, sales and revenue.

Madan Sheina, author of the report and an Ovum lead analyst, said that because of the high cost, it is important that businesses get to grips with the issue.

“If more did, the economy would be in a better position to recover from the downturn and emerge more competitive when the upturn arrives,” he added.

At W8data we see the long term benefits of cleaning data on a regular basis. Client costs reduce immediately and interdepartmental costs reduce over time as companies become more efficient.

To see how much money W8Data could help you save on your direct mail costs, register for our FREE data audit now at

London, UK

#2 Jun 19, 2011
Do you do international data cleansing?

I am looking for B2B Data and B2C Data cleansing services so happy for you to to get in touch.

Kind Regards

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