QR Codes are Improving My Conversions
Posted in the Direct Marketing Forum
#1 Aug 9, 2011
I own several types of marketing companies, but recently began implementing QR Codes on my direct mailers. The US Postal Service was running an offer for the months of July and August 2011, so any direct mailer using QR Codes received a 3% discount on postage. Which was huge savings in and of itself.
I found a company that had a full mobile platform I white labelled, so I could use QR Codes on all my mail, sell the improved package to my franchises, and their SMB customers placed QR Codes on their print ads. By scanning the QR Code, the end customer is led to a landing page with a video, promotion, coupon, or a buy now option.
Since so many people are on their phones now, I am actually seeing a 15% increase in conversions, which is huge, and it's only been fully implemented a month.
I believe QR Codes appeal to those who wouldn't otherwise write down a number or take the time to look up a website with any effort. And, it also appeals to the busy. People are so used to convenience, that QR Codes just seem like the easy and interactive way to appeal to people who won't look at advertising anymore.
The company's landing page I had stumbled upon is: http://www.unitymobile.com/lp/directmarketing...
I could not find another platform like it, so for me, it hits the spot. I am also curious about all the other things QR Codes can be used for. The idea is quite brilliant. Imagine QR Codes on all packaging, food products, television. Scan to get a link to a recipe, description, video, coupon. Really, really smart.
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