Is B2B telemarketing still an effective tool for generating leads?

Aug 19, 2013 Full story: Bizcommunity

The short answer is yes. The problem is the amount of time and effort it takes to actually make the calls and most managers and sales executives simply don't have the time to do cold calling.

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skimm

London, UK

#1 Aug 26, 2013
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michael

Pasig, Philippines

#4 Nov 29, 2013
i think telemarketing still effective.

Since: May 14

Location hidden

#5 May 15, 2014
The secret of the succesful telemarketing is automatisation. So let's automate all the direct marketing efforts! For example by using an autodialer application that is able to dial even unlimited telephone numbers then play a prerecorded message for the called party. All this is possible automatically. Just use an autodialer application. Here's an example: http://www.ozekiphone.com/voip-ozeki-broadcas...

Otherwise, you can automate SMS or e-mail sending as well, so any kind of direct marketing can be much more effective and time-saving. And yes, telemarketing is still useful, especially among B2B partnerships.

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