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samaritan
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Hi guys! Ever heard about Malaysia Airlines and Air Asia? What do you think about the DM strategy that both of them used? Good or need improvement?
ur comments are most appreciated. Much2 thank you then :-)
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Alex Har
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Most airlines market directly to customers and also through travel agents. Broad Media Ads are commonly used by airlines to drive traffic to their booking sites or to their agents, also to enhance their image.
The extent to which their booking sites are customer friendly and customer focused may be used as a criteria to judge how good they are indirect marketing.
In this respect Air Asia as a budget airlines whose main draw is cheap tickets does an OK job. I have never visited the MAS site to book tickets...which means that their broad media advertising has made little impression on me that they had things to offer. I guess if you are a Malaysian, it may be a different.
The other more important component of airline marketing is the used of direct marketing strategies and communication for building customer relations and loyalty in the form of frequent flying clubs. In this respect the FFPs of most Asian airlines, even SIA pales when compared to those of US airlines.
However this does not mean they are less effective in marketing. They may have reviewed their situations objectively and have decided not to placed as much emphasis on such strategies.
Ultimately, it is not direct marketing for direct marketing sake, or loyalty clubs for loyalty club sake....its about how to best serve the organisation's stakeholders... the public, customers, employees, shareholders and governments.
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fiona
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why i cant fine the email address of AirAsia Company ? i want the email address of AirAsia , i hope i can get it as soon as possible . Thank you
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Smith
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Air Asia appears to be ripping off people who book on internet by taking the money on your credit card and "losing" your confirmed reservation. When you go for your flight, there is no record of the reservation and you have to pay again (if there is room) and at the same day rate, to actually get aboard the plane. No wonder you can't find the email address, Fiona! You probably want to change your confirmed reservation date or something, and can't get ahold of them (Air Asia). My recommendation would be to tell your credit card company the amount that you paid is in dispute. Let them handle Air Asia. You havn't got a chance by yourself. Good luck!
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Kat
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I dun think air asia is comfortable airline to all passenger.Dosmetic cheap but juz okay online i can say! try other airline U will feel safe and confident,,,,good luck
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Marco from Phnom penh
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can u show me about yr travelling marketing?
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SUE
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HI I HAVE BEEN TRYING TO CONTACT AIR ASIA TOO, BUT DONT SEEM TO FIND ONE ON THEIR WEBSITE. IF YOU HAVE IT PLEASE PUT IT UP ON THE FORUM BOARD. THANK YOU
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Rolfi
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Due to a booking error Air Asia charged a flight from Bangkok to Phuket twice on my credit card. Now I want to get one flight refunded and drafted a letter, however nowwhere I can find an E-mail address of them.
Does somebody know the E-mail address of
Air Asia Bangkok, Thailand ?
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Chunky
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Does anyone have an e-mail address for a complaint to Air Malaysia? We can't seem to get a refund we're due..
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Judge it!
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