Testing... HELP!
DMnoob

Bo'ness, UK

#1 Mar 15, 2014
Hi, I'm a total amateur in the world of Direct Marketing so I'd appreciate your patience and support! I have an assignment that requires me to draft up a Testing Programme for a series of direct marketing activities. I have most of the relevant data, but the textbooks are all written under the assumption that I know the topic in-depth - in other words, I have a vague understanding of what to do, but don't understand the concepts well enough to write up my testing programme confidently...

Can someone offer some insight into the following:

1. Test Matrix...
Say I have a postal direct mail activity that targets 10,000 people, and I want to test 3 variable 'offers'(discount, free gift, multi-use voucher) to a sample of 1000.... How would I display this in the test matrix? There doesn't seem to be much online about it and I don't understand short textbook explanation.

2. What would be the variable and fixed costs involved here ^(I don't mean the actual figures, just what are each for). I understand my fixed costs... but no idea about variable?

3. Control...
What is this?! I have read several conflicting explanations of what a DM testing control is. They are all vaguely similar, but I just need it in lamens terms...

Thanks for your help on this, to anyone kind enough to throw me a rope!

SM

Tell me when this thread is updated:

Subscribe Now Add to my Tracker

Add your comments below

Characters left: 4000

Please note by submitting this form you acknowledge that you have read the Terms of Service and the comment you are posting is in compliance with such terms. Be polite. Inappropriate posts may be removed by the moderator. Send us your feedback.

Direct Marketing Discussions

Title Updated Last By Comments
Common CRO Mistakes Jun 30 Cameron Hailey 1
News Telemarketers could start calling when numbers ... (Sep '07) May '16 sharon 100
Tired from being scammed? Build your ATM skimme... (May '14) Feb '16 Tatyana 14
I finally got my skimmer! (Feb '15) Jan '16 Jeezythesnowman718 34
Benny Sanchez ' Verifone Vx670 Skimmer Works Great (Dec '15) Jan '16 Leonard 3
My experience with benny (Dec '15) Dec '15 NathanCaking 3
Benny Sanchez Update: (May '15) Dec '15 Yuni 7
More from around the web