Targeting using improved affluence data

Targeting using improved affluence data

There are 1 comment on the DM News story from Sep 4, 2008, titled Targeting using improved affluence data. In it, DM News reports that:

Estimated income and other measures of affluence are often a driving force behind effective direct marketing campaigns.

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Direct Mail Guru

United States

#1 Sep 7, 2008
There is much to developing a successful direct marketing campaign - beyond targeting affluence. For a step by step guide to creating successful direct marketing and direct mail campaigns, check out this source for best practices:

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