True Value launches city-geared mail campaign

Apr 26, 2008 Full story: DM News

“This is the first time at a corporate level we have tried to bring direct mail to the marketplace specifically targeted at urban stores and customers”

True Value is launching a direct mail campaign focused on customers in major metropolitan areas. via DM News

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leo

Bensalem, PA

#1 Apr 28, 2008
this is a great article because it shows how important personalization is at this stage of the game in direct mail. Go here to find out more about great ways to personalize:

http://www.on-card.com

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