Does Print Quality have Effect on Dir...

Does Print Quality have Effect on Direct Marketing Response Rates?

Posted in the Direct Mail Forum

Tim

Denver, CO

#1 May 12, 2009
Are any of you familiar with research containing data regarding the “quality” of print products (Merchandise Catalogs and Direct Mail Response Pieces) and the corresponding response rates and ROI?
mailing dot com

United States

#2 Mar 16, 2010
Check out www.marketmailing.com & www.mailing.com . Both of these sites have lots of valuable information about Direct Mail.

Since: Sep 10

Corning, NY

#3 Sep 15, 2010
Tim,

You should also check out www.weeklyhomebuyerslist.com , they have a 5000 free postcard offer. You do need to sign up for a year's worth of list service, but it's well worth it! The quality is very good and extremely professional! They can also develop lists based on geosegmentation needs!
David

Lake Worth, FL

#4 May 25, 2011
Quality is crucial when making a first impression, but you also have to cut through the clutter. There is a printing and direct mail company, www.discountedprinting.com , that offers free call analytics, scratch off upgrades and also generates free QR codes with most direct mail campaigns. We were able to get great results with a unique postcard mailing with ALOT of value added.
abe

Waltham, MA

#5 May 31, 2011
Ink quality might matter as people are drawn to high quality graphics. If you are looking to improve you Direct marketing campaign you may want to view the products at www.neopostinc.com

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