The importance of the offer in direct mail
Posted in the Direct Mail Forum
East Malling, UK
#1 Apr 13, 2010
Putting a direct mail package together takes more planning than most people realise. It has to look attractive, capture the eye, interest the audience and retain their attention for more than a couple of seconds. Depending on the media used, the postcard, letter or envelope design has to be simple but attractive, and not look like typical direct marketing. The copy has to be compelling enough to interest the reader, and to call them to action as well as highlight the benefits of the product or service.
While all those elements are important, they arent why the prospect is going to contact you, or buy from you. In the end, clever written copy, a well designed card, letter or the personal touch will be forgotten in seconds once their attention shifts.
What are the two most important words in direct marketing?The offer.
Since: Oct 09
#2 Apr 20, 2010
It is a great tool in customer relationship building as it provides direct communication with customers. Direct marketers can also gather a great deal of information about their customers that not only enables them to provide addition value through new products and services, but it also allows them to more precisely target who likely customers are.
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