Using handwriting in marketing materials may take a little more time and effort but is sure to pay off in conversions. There is something about a handwritten letter that almost compels you to read it. Try it the next time you find something handwritten. Try throwing it out without reading it first, I bet you canít. There is something personal in handwriting, as if the author has written it especially for you. As if they have taken the time to put pen to paper and address you as an individual rather than a nameless prospect.
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