Opinion: Digital won't kill the direct mail industry

There are 1 comment on the Sep 1, 2008, Brand Republic story titled Opinion: Digital won't kill the direct mail industry. In it, Brand Republic reports that:

The credit crunch has got some marketers running scared, with many considering moving budgets towards digital to ease their concerns.

Join the discussion below, or Read more at Brand Republic.

Direct Mail Guru

United States

#1 Sep 7, 2008
There is so much hype over digital. Some deserved and much undeserved. Let's face it, people have lives online and offline. As such having a balanced integrated marketing strategy is the most likely recipe for success vs jumping 100% into one channel vs another. I have found that a good site to keep abreast of digital trends and or internet marketing best practices is CRMTrends: http://www.crmtrends.com/ - check out their internet marketing best practices and mobile marketing sections.

Tell me when this thread is updated:

Subscribe Now Add to my Tracker

Add your comments below

Characters left: 4000

Please note by submitting this form you acknowledge that you have read the Terms of Service and the comment you are posting is in compliance with such terms. Be polite. Inappropriate posts may be removed by the moderator. Send us your feedback.

Direct Mail Discussions

Title Updated Last By Comments
Direct Mail marketing or Email Marketing? (Sep '14) Mar '15 hedleyfulton83 4
peach direct scammers (Jul '07) Oct '14 Grammar Nazi 342
US Web Inc (Oct '08) Aug '14 Joe 490
Direct mail service (May '14) May '14 Daniel Reed 1
News Direct marketing ain't what it used to be-it's ... (Jan '08) Jan '14 Mathew Frost 3
USPS Corrected Bad Address is Identical to Orig... (Jan '14) Jan '14 Bill H 1
News Medical Marketing Service Inc. Conducts their A... (May '13) Nov '13 physician123 3
More from around the web