Opinion: Digital won't kill the direct mail industry
The credit crunch has got some marketers running scared, with many considering moving budgets towards digital to ease their concerns.
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#1 Sep 7, 2008
There is so much hype over digital. Some deserved and much undeserved. Let's face it, people have lives online and offline. As such having a balanced integrated marketing strategy is the most likely recipe for success vs jumping 100% into one channel vs another. I have found that a good site to keep abreast of digital trends and or internet marketing best practices is CRMTrends: http://www.crmtrends.com/ - check out their internet marketing best practices and mobile marketing sections.
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