Opinion: Digital won't kill the direc...

Opinion: Digital won't kill the direct mail industry

There are 1 comment on the Brand Republic story from Sep 1, 2008, titled Opinion: Digital won't kill the direct mail industry. In it, Brand Republic reports that:

The credit crunch has got some marketers running scared, with many considering moving budgets towards digital to ease their concerns.

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Direct Mail Guru

United States

#1 Sep 7, 2008
There is so much hype over digital. Some deserved and much undeserved. Let's face it, people have lives online and offline. As such having a balanced integrated marketing strategy is the most likely recipe for success vs jumping 100% into one channel vs another. I have found that a good site to keep abreast of digital trends and or internet marketing best practices is CRMTrends: http://www.crmtrends.com/ - check out their internet marketing best practices and mobile marketing sections.

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