Have You Done This Test?


#1 Sep 5, 2007
Has anyone tested to find out which day or days of the week are best for people to receive a direct mail peice, in terms of response? In other words, do you get a better response when people received the mail piece on a Tuesday rather than a Friday, and so on. Thanks!

Columbus, OH

#2 Feb 16, 2008
Yes. Over the years we have found results substantially higher the earlier in the week the offer is recieved. Monday and Tuesday seems to increase response the most.

Tell me when this thread is updated:

Subscribe Now Add to my Tracker

Add your comments below

Characters left: 4000

Please note by submitting this form you acknowledge that you have read the Terms of Service and the comment you are posting is in compliance with such terms. Be polite. Inappropriate posts may be removed by the moderator. Send us your feedback.

Direct Mail Discussions

Title Updated Last By Comments
Direct mail schedule Dec '16 HamboneZ 1
peach direct scammers (Jul '07) Sep '16 Ramiro 343
US Web Inc (Oct '08) Oct '15 Too Bad its over 491
Direct Mail marketing or Email Marketing? (Sep '14) Mar '15 hedleyfulton83 4
Direct mail service (May '14) May '14 Daniel Reed 1
News Direct marketing ain't what it used to be-it's ... (Jan '08) Jan '14 Mathew Frost 3
USPS Corrected Bad Address is Identical to Orig... (Jan '14) Jan '14 Bill H 1
More from around the web