Pharma DM to Top $1 Bil., DMA Says

Pharma DM to Top $1 Bil., DMA Says

There are 1 comment on the Adweek story from Apr 12, 2008, titled Pharma DM to Top $1 Bil., DMA Says. In it, Adweek reports that:

“The American pharmaceutical industry employs direct marketing extensively and successfully”

NEW YORK Pharmaceutical companies will spend more than $1 billion on direct marketing in 2008 and see revenue of $10.6 billion, according to a new report from the Direct Marketing Association. via Adweek

Join the discussion below, or Read more at Adweek.


United States

#1 Apr 14, 2008
Do Drug companies typically market to hospitals/doctors or are they marketing directly to consumers? I know they do both but which one is more?

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