What Online Marketers Can Learn from the Postal Service
As someone who cut his teeth on direct mail, and built a direct marketing agency around it, I get just a little emotional when I see whata TMs happening to the U.S. Postal Service.
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East Malling, UK
#1 Apr 7, 2010
Yes I agree, but direct mail still has an important part to play. It is much more measurable and targetable than most internet marketing campaigns and not much more expensive.
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