Increase your ROI by Direct Mail Services
Posted in the Direct Mail Forum
Since: Jan 09
New Delhi, India
#1 Feb 9, 2009
[url=http://www.espdirectmail. com]Direct marketing[/url] through email is comparitively new compared to direct marketing through mail services. Although it is more cost effective to invest in email marketing, the chances of it ending in your target customer's spam is ninety nine percent. This results in more chances of increasing your ROI by using direct mail services like coupons, brochures, special schemes sent to your customer in a personalized mail insert!
Biggest advantage of [url=http://www.espdirectmail. com]direct mail marketing[/url] is that it attempts to send its messages directly to consumers without the use of intervening media. This involves blended commercial communication though brochures and coupons sent through direct mail and new schemes sent through e-mail and website as well as telemarketing to customers or small businesses.
The second characteristic is that it is focused on driving purchases that can be attributed to a specific "call-to-action." This aspect of direct marketing involves an emphasis on trackable, measurable positive (but not negative) responses from consumers (known simply as "response" in the industry) regardless of medium.
Direct mail permits the marketer to design marketing pieces in many different formats. Indeed, there is an entire sub-sector of the industry that produces specialized papers, printing, envelopes, and other materials for [url=http://www.espdirectmail. com]direct mail marketing[/url].
Direct mail inserts allows for efficient use of advertising dollars, is highly selective, targeted and personalized. Direct mail inserts are flexible, and if you use professional services you can get high quality reproduction and the response is easily trackable.
According to a survey " 87% of consumers are either "very" or "quite" satisfied with the free or special scheme coupons they receive through direct mail insert services"
Advantages for marketers for direct mail insert services include the following:
* Targeting - Historically the most important aspect of direct mail was its ability to precisely target previous customers. If a suitable list was available, it could do a good job of targeting prospects.
* Personalization - Direct mail can address the customer personally and be tailored to their needs based on previous transactions and gathered data.
* Optimization - Because of its direct accountability, direct mail can be tested to find the best list, the best offer, the best timing, etc. Then the winning tests can be rolled out to a wider audience for optimal results.
* Analysis - The bulk mailing is large enough to allow statistical analyses. For example, the results can be analysed to see in detail the performance of individual offers in a squinch report which shows sales per square inch. With suitable media or source codes, the performance of lists can be captured. These enable better selection of offers and lists for future mailings.
*Accumulation - Responses (and non-responses) can be added to the database, allowing future mailings to be better targeted.
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