May 1, 2012 (Raleigh, NC)-- Embracing the power of social media, VMZINC®, the recognized brand of architectural zinc manufactured by Umicore Building Products USA, has launched two new Facebook pages to complement its original Facebook page:“VMZINCresidential" and “VM ZINC for Architecture."

According to Dan Nicely, an associate member of the AIA and UBP’s Director of Market Development, the “VMZINCresidential” page will specifically address applications and ideas around using architectural zinc on single-family and multi-family housing. It will also allow residential architects and homeowners to discuss their decisions to use VMZINC architectural zinc on roofs, walls and other applications.

Nicely said the global corporation hopes architects will visit the “VM Zinc for Architecture” page to discover the broad range of surface aspects available from VMZINC and to share their experiences with using architectural zinc on a variety of projects types and styles, from modern structures to historic restoration.

To launch “VM ZINC for Architecture,” VMZINC is also encouraging visitors to vote for their favorite project in VMZINC’s gallery of photos. The winning projects will receive the “Fans’ Special ArchiZinc Trophee.”

Open to architects throughout the world, the ArchiZinc Trophee competition awards prizes in four building categories: Individual Housing, Collective Housing, Public Buildings and Commercial Buildings. The purpose of this bi-annual competition is not only to reward the most attractive projects for the quality of their architecture and their integration into the environment, but also to highlight zinc through appropriate new applications.

Nicely said VMZINC is keenly aware that Facebook offers a platform for promoting its products and services, for facilitating direct customer engagement and two-way communication, and for getting its messages to go “viral” around the Internet.

“We hope architects, contractors, installers, business and homeowners who specify VMZINC will get in on the conversation and let us hear from them on one of our three Facebook pages,” he said.

For more information on Umicore Building Products and VMZINC, visit www.vmzinc-us.com .

About Umicore Building Products USA, Inc.

Umicore is a world-leading producer of architectural zinc. For over 160 years, Umicore has been providing innovative solutions for building owners, architects and contractors. Umicore has offices and representatives all over the world. In the United States, Umicore Building Products USA, Inc., is based in Raleigh, NC. For additional information, visit www.vmzinc-us.com .