Dealer Advertising Mix
Matt Hayward - CBC

Unity, ME

#1 Jul 9, 2012
Just question for all you Dealers out there...what would you say your current ad-spending mix is right now, as a percentage breakdown? More traditional? More digital? Any newspaper or direct mail in the mix?

I represent an automotive-only ad agency, and recently we did an analysis of our clients' media mixes from coast to coast Maine to California. About 100 dealerships total, across lots of different market-types. It varies from store to store, but clients, on average, are about 70% traditional, 20% digital, 10% "other" (direct mail, etc) and almost no newspaper anymore. I'd be curious to see how CBC's clients' media mixes compare to others.


Matt Hayward
CBC Advertising
[email protected]

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