Dealer Advertising Mix
Matt Hayward - CBC

Unity, ME

#1 Jul 9, 2012
Just question for all you Dealers out there...what would you say your current ad-spending mix is right now, as a percentage breakdown? More traditional? More digital? Any newspaper or direct mail in the mix?

I represent an automotive-only ad agency, and recently we did an analysis of our clients' media mixes from coast to coast Maine to California. About 100 dealerships total, across lots of different market-types. It varies from store to store, but clients, on average, are about 70% traditional, 20% digital, 10% "other" (direct mail, etc) and almost no newspaper anymore. I'd be curious to see how CBC's clients' media mixes compare to others.

Thanks,

Matt Hayward
CBC Advertising
800-222-2682
[email protected]
www.cbcads.com

Tell me when this thread is updated:

Subscribe Now Add to my Tracker

Add your comments below

Characters left: 4000

Please note by submitting this form you acknowledge that you have read the Terms of Service and the comment you are posting is in compliance with such terms. Be polite. Inappropriate posts may be removed by the moderator. Send us your feedback.

Auto Dealers Discussions

Title Updated Last By Comments
My Auto Wholesale License - How Can I Earn Mone... (May '11) Mon BBB 63
News Car dealer in court (Apr '09) Oct 7 CONGRESS indabag 11
renting auto dealer license (Apr '07) Sep 26 Anonymous 982
California used car dealer license questions (Aug '07) Sep '17 BM MOtors 24
News Mazda SkyActiv-X engine, 2018 Nissan Leaf, elec... Sep '17 Solarman 1
News Will the Electric Car Revolution Sink Platinum ... Aug '17 Solarman 1
News VW crossover EV to offer US drivers a Model Y a... Aug '17 Solarman 1
More from around the web