Outcome of a 3 way JetBlue Hawaiian Alaska merger closure of JFK hub

Created by Vulcan Logic on Feb 14, 2013

58 votes

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JetBlue's JFK is on it's way out now anyway

JetBlue runs brand AS runs HA & Western Pacific^

Vulcan Logic

United States

#1 Feb 14, 2013
Just cannot see how JetBlue can succeed against OneWorld, Star Alliance, and SkyTeam in JFK.

Brand works but hub does not.
Merged Mania

United States

#2 Feb 14, 2013
Hawaiian brand is strong in the Pacific
Alaska brand strong in the Northwest

The only way any sort of merger with JetBlue would work is if JetBlue would become a large domestic jet feed company for Hawaiian and the mainline company for the Eskimo of Alaska Air Groups Dash 8's of Horizon in the Pacific Northwest and Alaska.

Thus Hawaiian remains separate and a well suited brand for the Pacific, Alaska JetBlue merge. Horizon keeps the Eskimo and the Alaska name and feeds regionally in Alaska and the Northwest.

Hawaiian is too small to run the show, JetBlue is too underfunded and without the SkyTeam and OneWorld Alliance codeshares.

Thus the only powerful company that remains thus is........


Guess Hawaiian becomes the widebody operator, and someone else the narrowboody operator.
Hardcore Scenario

United States

#3 Feb 15, 2013
QX Northwest / Alaska Regional feed - Alaska brand

AS (AS + B6 - JFK hub) domestic division - JetBlue brand

AS (AS + HA becomes) international divison - Hawaiian brand
Hardcore Scenario

United States

#4 Feb 15, 2013
Minimum impact upon HA and AS as JetBlue employees would be offered the opportunity to relocate to the Northwest or Hawaii as the route map of the Domestic division, and International widebody Pacific division expands while JetBlue's JFK hub contracts.
Airline freak

Johnson City, TN

#5 Feb 16, 2013
Delta has too much at stake in AS to let them get away. They've probably wanted AS for a while but financial discipline has required other priorities first. Wouldn't surprise me to see AS buy HA and then Delta buy the combined company in three or four years. Not a mega merger so regulators would approve it. AS has just too many crucial assets (SEA international feeder and LAX gates and routes) to let them get away. HA's international pacific routes (if they were indeed part of the picture) would be icing on the cake. Think AS would ultimately be agreeable. For all of their statements promoting remaining independent, there have been too many "never rule out" statements to believe they would resist what Delta would bring to the table.
AVOD 4 all of you

United States

#6 Feb 18, 2013
Ok let's face it. Even if these 3 major carriers were to merge, as unlikely as that is, they would still be only half the size of the smallest of the big four:

American, Delta, Southwest, and United

Basically the next question we must ask ourselves, is there room in the domestic airline industry for 5 carriers?

Or will 5, 6, and maybe 7 realize to stay relevant in the biz all there is left to do is to acquire 50 - 70 seat regional airlines and just upsize their regional jets to mainline sized jets filling the additional seats through multiple codeshare agreements.

Republic Airways Holdings has tried this with very limited success, but to be fair not all management teams are created equally! SkyWest Airlines, may bet the last best hope for some to stay relevant in this industry. Hear that Virgin America, Frontier, Hawaiian, Sun Country etc.

Maybe F9 would have been a better fit with a Utah firm than an Indiana firm!
Star SkyTeam OneWorld

United States

#7 May 18, 2013
Star SkyTeam and OneWorld, well that is one Airline Alliance JetBlue could join!

Future is so bright at JetBlue without an Alliance I got to wear shades!

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