American Airlines unveils new logo, look

Jan 17, 2013 Full story: Crain's Chicago Busines 23

The airline showed off the first plane bearing a new logo and paint job - pictured above - at Dallas-Fort Worth International Airport on Thursday.

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Fisher

San Francisco, CA

#21 Jan 21, 2013
Toad wrote:
<quoted text>
Silly old people. Silly. The younger folks think it's cool as all get out. Ur comments reflect days gone by and not the future of business. grocery Stores, AL's, Paint Stores..........all biz. rebrand. Silly old folks.
I can sure see where all the "younger folks" have written in and expressed their opinions. Ugly is ugly. I would hate to see what you think is in good taste. Like you speak for all the "younger folks". I am sure there are plenty of "young folks" that would think the tail fin looks stupid painted in read and blue piano keys. Silly silly ineperienced tadpole.
saywhat

Phoenix, AZ

#22 Jan 21, 2013
yeah, that's the young hip crowd plane....that's precisely what it is, guess I'm just out it, that plane paint job is edgy, tatooish. I gotta really get out there more...Hey they giving out sony walkman's on the first flight? Aunt Polly just called she says she has apple pie and real vanilla ice cream for you.

Since: Jun 08

Tulsa OK. & Lugano Switzerland

#23 Jan 23, 2013
saywhat wrote:
well its ugly. They could also paint it a silver sheen. 80 percent of the boards across all airlines/industry agree its ugly. Who determined this at this time? The board maybe, forcing this on Horton. He's bean counter finance guy so I can't see him in bk investing in this, but a finance guy might also may not understand how underwhelming it looks, so he may have rubber stamped it. Hopefully its not the case of too many yes men saying it looks great boss. Maybe its better in person, but too many fair people all agree,even in person say that its a NO!
Doesn't matter at this point. I'm not sure what 80 percent agreeing has anything to do with it.
Seen and been inside of the new 777 and 737. I have no problem with it and have moved on. Love the new coffee makers and led lighting though.
People will pay and fly the planes.
A plane is too old people complain. Plane brand new a handfull still complain.
Don't like it don't fly it.

I'm flying to Switzerland for a four day weekend Friday.

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