created by: Who Thunk It | Dec 15, 2010

Airlines

105 votes

Hawaiian and Alaska's new merger name

Click on an option to vote

  • Pacifica Airlines (or Airways)
  • Pacific West Airlines (or Airways)
  • Pacific Western Airlines (or Airways)
  • Pacific Alaska Airways
  • Pacific Hawaiian Airways
  • Pacific Alaska one air carrier two brands
  • Hawaiian Northwest one air carrier two brands
  • All sound good as long as they are ONE Carrier
Comments
1 - 20 of 25 Comments Last updated Jul 31, 2013
First Prev
of 2
Next Last
Wide Body One

United States

|
Report Abuse
|
Judge it!
|
#2
Dec 15, 2010
 

Judged:

2

1

1

Nah...

The Alaska and Hawaiian names are too valuable. They both will remain. However during the merger Horizon will be rebraded as Horizon Airlines doing business as Alaska Airlines, as Hawaiian and Alaska's larger mainline routes and aircraft operations are merged into the Hawaiain (and Alaska) international division.


737-400's, 737-700's, and 737-Combis, 717's Will fly as Alaska Airlines domestic division. Hawaiian Airlines doing business as Alaska Airlines airplanes.

Horizon will remain but transition into a doing business as Alaska Airlines company.

Alaska Air Group and Alaska Airlines 737-800 fleet and employees will be merged and expanded into international Hawaiian operation as expansion continues their and domestically, with many of Horizons routes upgraded to new and larger 717 equipment but through Hawaiian doing business as Alaska Airlines upon Alaska's already established and recognized name, reputation, and brand.

Horizon will remain a Q400 operation regional operator, and will and main even get to maintain its branding as Horizon in Hawaii, as well as the northwwest depending upon the long term goals of larger jet equipment or not. Hawaiian and Alaska merge. Nothing changes just Hawaiian becomes the International division and brand, while Alaska becomes the domestic divison and brand although everyone at the two divisions are merged as one.

B a s i c a l l y

n o t h i n g

c h a n g e s!

Alaska Hawaiian Air Group - Hawaiian International, Alaska Domestic (in name only) just gets a wider customer base, and better utilization and far greater fleet flexibility for continued growth.
Jet America

AOL

|
Report Abuse
|
Judge it!
|
#3
Dec 15, 2010
 

Judged:

1

Heck you may even see a Horizon and Hawaiian domestic division merger (NOT INTERNATIONAL as it could separated from the domestic division) in as short as 2-5 years

to really maintain and be ready to expand as a nationwide low cost brand to compete against the Southwest's and actually knock out the Allegiants of the world if it absolutely becomes necessary at some point by the Alaska Air Group.

Gosh knows if Virgin America and Southwest were to introduce STAND UP SEATING Alaska Air Group would have to have something to compete against that, and would not wish to do it with the respected and admired Alaska and Hawaiian brands.
Jet America

AOL

|
Report Abuse
|
Judge it!
|
#4
Dec 15, 2010
 
On a side thought and note, regardless if this rumor proves to valid,

Hawaiian probably is just looking ahead to dump it's fleet of 717's to someone like Southwest and their mixed (UP heheheh) fleet.

I am sure WN will be in the market for some more of these airplanes!
PAPATANGO

Westerville, OH

|
Report Abuse
|
Judge it!
|
#5
Dec 15, 2010
 
Do you think Delta and American will just stand by and let this happen?____
Accuracy

AOL

|
Report Abuse
|
Judge it!
|
#6
Dec 15, 2010
 
Delta and American are totally fine with this in my humble opinion.

They will profit even more from all the code shares they have with Alaska. Secondly it puts a further dent upon US Airways West which both would like to knock out of the picture so they may capitalize on the lucrative East.
Seventy One a share

AOL

|
Report Abuse
|
Judge it!
|
#7
Dec 15, 2010
 
Additionally at 71 dollars a share Alaska Air Group isn't likely a target for take over. If American was to jump at Hawaiian Delta would be forced to take a chance to jump at Hawaiian.

A bidding war would ensue, and thus why bother.
Seventy One a share

AOL

|
Report Abuse
|
Judge it!
|
#8
Dec 16, 2010
 
PAPATANGO wrote:
Do you think Delta and American will just stand by and let this happen?____
Additionally, Alaska Air Group could just be working in some way in concert with Delta to expand further and turn Horizon into an even greater asset than it is as a potential spin off to the Delta network as a Connection carrier but at the same time continuing expanading Alaska Air Groups Alaska mainlines domestic division as a division of Hawaiian.

For Alaska Air Group

Hawaiian Alaska, Alaska domestic division with 717's grows = WIN
Hawaiian Alaska, International division grows = WIN
Hawaiian Alaska subsidiary Horizon grows as a Hawaiian regional carrier, a Pacific Northwest regional carrier, and a Delta Connection carrier = WIN

Delta gets more Seattle feed = WIN

American continues to get feed through Hawaiian Alaska's domestic mainline division = WIN

IT IS ALL ABOUT PROFITABLE GROWTH for all nothing less!!!
Fifty Six a share

AOL

|
Report Abuse
|
Judge it!
|
#9
Dec 16, 2010
 
whoops my mistake target was 71 a share actual right now is only 56 a share.

Well only is relative all the same.
Junior

San Jose, CA

|
Report Abuse
|
Judge it!
|
#10
Dec 16, 2010
 

Judged:

1

The only merger is with the American or Delta with Alaska Airlines.

No airline will merge with Hawaiian because...
1. HA does not possess any value facilities, slots at SNA and other airports.
2. Airlines can fly to HA if they wanted to
3. Unless HA went under
Fifty Six a share

AOL

|
Report Abuse
|
Judge it!
|
#11
Dec 16, 2010
 
Junior wrote:
The only merger is with the American or Delta with Alaska Airlines.
No airline will merge with Hawaiian because...
1. HA does not possess any value facilities, slots at SNA and other airports.
2. Airlines can fly to HA if they wanted to
3. Unless HA went under
NYET... AS values DL and AA codeshare abilities. DL and AA value AS for their efficiency at keeping WN at bay. It all is a cozy little relationship.
Airline Industry News

AOL

|
Report Abuse
|
Judge it!
|
#12
Jan 26, 2011
 
New name for the certificated air carrier Hawaiian Airlines - Hawaiian Airlnes

New name for the certificated air carrier Horizon Air(lines)- Horizon D/B/A Alaska Horizon

Hmmmm
Airline Industry News

AOL

|
Report Abuse
|
Judge it!
|
#13
Jan 26, 2011
 
Wide Body One wrote:
Nah...
The Alaska and Hawaiian names are too valuable. They both will remain. However during the merger Horizon will be rebranded as Horizon Airlines doing business as Alaska Airlines, as Hawaiian and Alaska's larger mainline routes and aircraft operations are merged into the Hawaiain (and Alaska) international division.
.
737-400's, 737-700's, and 737-Combis, 717's Will fly as Alaska Airlines domestic division. Hawaiian Airlines doing business as Alaska Airlines airplanes.
.
Horizon Air will remain but transition into a doing business as Alaska Airlines company.
.
Alaska Air Group and Alaska Airlines 737-800 fleet and employees will be merged and expanded into international Hawaiian operation as expansion continues there and domestically, with many of Horizons routes upgraded to new and larger 717 equipment but through Hawaiian doing business as Alaska Airlines upon Alaska's already established and recognized name, reputation, and brand.
.
Horizon will remain a Q400 operation regional operator, and will and may even get to maintain its branding as Horizon in Hawaii, as well as the northwest depending upon the long term goals of larger jet equipment or not. Hawaiian and Alaska merge. Nothing changes just Hawaiian becomes the International division and brand, while Alaska becomes the domestic divison and brand although everyone at the two divisions are merged as one.
.
B a s i c a l l y
.
n o t h i n g
.
c h a n g e s!
.
Alaska Hawaiian Air Group - Hawaiian International, Alaska Domestic (in name only) just gets a wider customer base, and better utilization and far greater fleet flexibility for continued growth.
The cards are in place for the status quo (or not). The wildcard is the unnamed R E N E G A D E.

So who is that, or what does it matter as long as the AAG stock keeps rising upon the speculation? Oh how this must frustrate the
R E N E G A D E terribly!
Junior

Sunnyvale, CA

|
Report Abuse
|
Judge it!
|
#14
Jan 26, 2011
 
Hardly, AA is very desperate for feed into LAX and find them the prime opportunist to gobble up AS instead of marketing partner giving half of its needed revenue and traffic to Delayta.
SEA and LAX hub is a great addition to ORD, DFW, MIA, and JFK.
Red Letter Dates

AOL

|
Report Abuse
|
Judge it!
|
#15
Jan 27, 2011
 
After markets close on Feb. 2 2011

or

on Feb. 3. 2011.
donald

Rego Park, NY

|
Report Abuse
|
Judge it!
|
#16
Feb 4, 2011
 
hahaha! never will Hawaiian merge with that horrible Alaska Airlines which should have gone out of business after that un-excusable crash over the LAX airport, and flying a 737 over the pacific for over 5 hours with portable rented dvd players as entertainment is just plain painful
CVG job loss estimates

AOL

|
Report Abuse
|
Judge it!
|
#17
Feb 4, 2011
 
Actually, I am a little surprised that we have not heard anything of the sort.

Especially considering both Alaska and Hawaiian codeshare with Delta. Kind of figured it would be the feather in Hawaiians cap to codeshare with both Delta and American which a merger if it were to happen would have allowed.

Oh well ........ guess the next rumor will be JetBlue and American, or US Airways and Frontier

Wall Steet loves gambling just as much as they do in Las Vegas.
Julie

United States

|
Report Abuse
|
Judge it!
|
#18
Jun 15, 2011
 
I consider my self a world traveler, Europe. the Caribbean etc. On my first trip to Maui, I was beyond shocked that Alaska Airlines was flying what I consider to be small aircraft across the Pacific Ocean. Five and a half hours on a 737 is basically intolerable. This is the beginning of a relaxing no brainer vacation for myself and my husband. We own our own business and I manage a specialty beer and wine store. We are ready to R and R we we leave for holiday and being cooped up on a snall plane with screaming toddlers and over the top demanding customers is unaccepptable.Please switch to wide body planes.
SevenEightySeven

United States

|
Report Abuse
|
Judge it!
|
#19
Jun 19, 2011
 
Well for the Northwest, it would be a boom for Boeing if this were to happen for the Hawaiian Airbus A330's and would so be gone in favor of
Pacific Northwest Boeing produced 787's.

Alaska is all about Northwest businesses and supporting the Green Pacific Northwest economy and other Pacific Northwest businesses.

What better way to do this than to buy comfortable 787's.
SevenEightySeven

United States

|
Report Abuse
|
Judge it!
|
#20
Jun 19, 2011
 
In fact i would not be surprised if Boeing was not already having talks right now with Alaska, trying to exert pressure upon Alaska with this very scenario in mind.

Boeing is no longer building any products useful to Hawaiian Airlines, example the 717,(or even an updated 767) so now if the Boeing sales marketing team is going to recoup market share of Hawaiian Airlines, well they have got to find a way, before Bombardier, Embraer, or someone else jumps in.

The airline world and air manufacturers are all about business and sales... what makes one think Hawaiian or Alaska are not subject to Boeing or Airbus manipulation?
SevenEightySeven

United States

|
Report Abuse
|
Judge it!
|
#21
Jun 19, 2011
 
Oh and by the way, there will not be a new merger name. Alaska Air Group will merge Alaska and Hawaiian, keeping the Hawaiian Airlines name but directed by the Alaska Air Group.

Alaska Horizon (Horizon Airlines) will keep the Eskimo.

Tell me when this thread is updated: (Registration is not required)

Add to my Tracker Send me an email

First Prev
of 2
Next Last

Add your comments below

Characters left: 4000

Please note by submitting this form you acknowledge that you have read the Terms of Service and the comment you are posting is in compliance with such terms. Be polite. Inappropriate posts may be removed by the moderator. Send us your feedback.

Other Recent Airlines Discussions

Title Updated Last By Comments
United Airlines to cut 1,300 Houston jobs (Jun '12) Aug 17 OldCapt 17
United Airlines intros new safety video: Is it ... Aug 17 OldCapt 2
Northwest Flight Attendants Reject Cuts (Jun '06) Aug 14 Brown Sugar 38,762
Delta's 717s Recaro seats from AirTran (May '12) Aug 9 Mick Russom 9
At Northwest Airlines: Meet the new boss (Oct '08) Aug 6 Really 18
Family Booted Off Southwest Airlines After Dad ... Aug 5 Angry White Unite... 2
Crew too drunk for flight Aug 3 OldCapt 8

Search the Airlines Forum:
•••