Kraft Shedding Post Cereals Business

Kraft Shedding Post Cereals Business

There are 3 comments on the Hartford Courant story from Nov 15, 2007, titled Kraft Shedding Post Cereals Business. In it, Hartford Courant reports that:

Kraft Foods Inc. agreed to sell its two dozen Post cereals to Ralcorp Holdings Inc.

Join the discussion below, or Read more at Hartford Courant.

Patrick

New Britain, CT

#1 Nov 15, 2007
People have a very short memory.
Ralcorp is actually Ralston Foods, who used to be Ralston-Purina, makers of lots of name brand breakfast cereals. After Purina/Nestle spun them off, they sold their cereal brand names to General Mills, and continued to produce the products under the generic store brands. The author is way off based in saying that generic brand will have trouble incorporating a name brand.
Ewell Gibbons

Norwalk, CT

#2 Nov 15, 2007
This is serious. The consolidation of the breakfast cereal industry is going to lead to fewer choices and higher prices for consumers. It will probably lead to a higher childhood obesity rate with more use of high-fructose corn syrup.

I'm outraged! Where's Blumenthal on this!?
Niagara Falls Poster

Niagara Falls, Canada

#3 Apr 6, 2012
Ewell Gibbons wrote:
This is serious. The consolidation of the breakfast cereal industry is going to lead to fewer choices and higher prices for consumers. It will probably lead to a higher childhood obesity rate with more use of high-fructose corn syrup.
I'm outraged! Where's Blumenthal on this!?
4 plus years later

lol

there's more choice than ever
prices as a result are cutthroat
and yes you don't have to hfcs is you don't want to

nostradamus you ain't

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