New Harley slogan: 'So screw it, let's ride'

“It's not the destination, it's the journey.”

Harley-Davidson has a message for those bummed out by bad economic news: "So screw it, let's ride." Minneapolis ad firm Carmichael Lynch created the Milwaukee-based motorcycle maker's new slogan. via WisInfo

[Goatman]

lol I've been saying that for years, and i ride a Honda.

[Kenneth Lane]

I do agree with the idea of riding no matter what.
Fact that we're now beginning to suffer for the sins of the Republican overthrow of our nations government seems to matter little to those who "played" along.
I'm sure the poor Democrat who cleans up the latest Republican mess will be fully blamed for everything by our nations media------as usual!

[spike]

Seems like a bad slogan for a company that wrote so many bad loans.

[Michael]

ONLY if the democrat can manage to get elected.
Right now it's all about the in-fighting. Hillary is going broke, and Obama has no credibility.

[Harley Dan]

That's gay!

[make money]

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[aGreeZee Biker]

I'm waiting for them to try to get an ad on network tv. Watch, it will probably be banned as too "racy." Everyone here is scrambling to get the free doo rag. I've already gotten three and gave away one. So get onboard and ride safe. You might live longer..........maybe.

[coudyjim]

New slogan must be for those who are sick of seeing made in Japan on everything bought that says "Harley Davidson"

[Reverend BigBlock]

Harley's new slogan "Screw it, let's ride" came from the age-old biker slogan "F__k it! Let's ride!" It was created by one or more guys who, like everybody else, had some bad days, months, or years. It was around in generally simpler, easier, better times, and was, and is, an expression of wanting freedom from life's complications and problems. However, Harley made a mistake by presenting it now, when there are major problems worldwide that need understanding and cooperation from all of us. Also, by replacing "F__k" with "Screw", it lost its funk and power - it sounds adolescent and stupid. They should drop it, read the forums more, talk to Harley owners/riders more, and stay in touch with how we think and feel TODAY. Most of us are not stupid or irresponsible, and we all want a better world and life.

[Kruz]

Screw it! Let's Ride! That's great but without a job,how are you going to pay for the gas?