Integrating mobility in doing business

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Since: Jan 14

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#1 Feb 10, 2014
The evolving mobile technology is providing a very good opportunity for consumers to engage and interact with brands. At least 56% of all adults in the US own smart phones and another 34% own a tablet computer. The National Restaurant Association in its 2020 industry report noted that the same way technology is playing a trans-formative role in society, restaurant owners and operators can learn about the best way to leverage technology improving the food service sector. However, while restaurant technology will in many ways remove the human element in the food service industry, it is still important to have a personal touch so that the quality of hospitality is not affected. Operators can use mobile technology in the following ways

Online ordering
Mobile payments and gifts cards
Mobile enabled loyalty programs
Discount and QR codes
Mobile reservations
Text messaging marketing
Social networking
Operation updates through a mobile app
Developing a good mobile strategy

Building a successful mobile strategy isn’t difficult especially if you focus on what matters. According to David Grooms at Cooper’s hawk Winery & Restaurants, understanding the operations of a restaurant and the ability to build a mobile ordering solution around those operational concerns are what makes a mobile ordering solution successful . Engaging customers is also a very good way of making sure your strategy works. Strong connections with customers through social media are fundamental in creating brand ambassadors. For example, Wow Bao has mobile money and mobile gift cards which allow clients log in to their website and send money to a friend’s phone number.

The restaurant also makes good use of text messaging to reach its clients with relevant info. Mobile technology is also very good tool you help make operations easier and relatively efficient. Although messaging and marketing is also a very good way of using mobile tech, a lot of restaurant operators are also using these technologies to make their services easier through digitizing restaurant ordering.

Tips to succeed in your mobile strategy

Have a plan – planning and strategizing is fundamental in succeeding in your mobile strategy.

Choose technology wisely – although there is a huge diversity of mobile restaurant technology, it is important to choose options that are of benefit to your restaurant.

Be flexible and enlightened – it is also very important to be flexible and enlightened regarding emerging technologies. Sometimes you may want to keep up with everything that is changing in the mobile technology world.

Always conducts Trials – before rolling out a comprehensive mobile strategy, start with small tests to see how it works and the extent it goes in making your restaurant better. That way you will know firsthand what you need and how you can get it.

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Posted by Tap to Eat
Online / Mobile ordering for restaurant owners.

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