Food service technology trends restau...

Food service technology trends restaurant operators should keep an eye on

Posted in the Business News Forum

Since: Jan 14

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#1 Feb 5, 2014
By 2020, a lot of changes in food service technology are expected. With increased data storage, improved and affordable computer technology as well as better transmission capabilities, the restaurant industry is now looking at the prospects of incorporating restaurant technology in the daily routine. According to Daniel Burrus the founder and chief executive of Burrus Research Associates Inc, advanced food service technology will be available for restaurant operators by 2020 and is only a question of who among the biggest chains decides to use it first. From intelligent wearable devices that manage guests to intelligent restaurant agents, these are all possibilities in food service technology in the next six years.

However players in the restaurant sector have underpinned the importance of hospitality in food services. Although Tap to EatÂ’s technology can be used to improve hospitality, a lot of stakeholders warn that the current trend is only focusing on customer convenience and increased sales. According to Geoff Alexander the executive vice president for the Wow Bao quick-service Asian restaurant, the most important thing restaurant operators are looking out for is how to leverage on technology in improving hospitality as a whole and not just the customer experience. There are a number of trends expected in the food service sector before 2020.

It is expected that guest online ordering will continue to grow and become a major concept in food service technology. Self service ordering is probably going to be done on site using a table top interface or online before arriving at the said restaurant. Industry observers have also noted that self ordering will also integrate more smart phones with a restaurant app and kiosks in the entire process. According to Phil Crawford, chief information officer for My Fit Foods Inc. in Texas, this technology will be tied to user preferences and would also combine Geo-location technology in a bid to build loyalty among customers through customized messaging.

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