Why Content Plays Second Fiddle On So Many Digital Sign Networks?
Posted in the Business News Forum
Since: Jul 13
#1 Jul 24, 2013
When was the last time you stood trasfixed at how content management software handled video playback without dropping a fram, and showed a clock, the weather and even a news ticker at the same time!!!
In digital signage, displays and software are just enabling technologies. But they are enabling very little if what's on the screen is not making people look, and keep looking.
Content is the most important part of any digital signage installation, yet so often it is the last thing end-users think about when they're planning and launching their networks.
so why is that? here's a few thoughts.
i think it's really interesting!
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