Not to hire in a Born to the Manor CEO, who went to work in retail because it was easier than Wall Street, worked tokenly with his Harvard MBA as a stocker, who claims his job where he gets his greatest claim to fame was just a hobby, a middle age man who dresses, mimics a pimple faced geek, who most likely never shopped a JCPennys or a Macy's in his life? Not to hire a CEO that can not understand why shoppers want choice, can not understand why everyone doesn't shops blindly on brand, you know it it is a Rolex, or nothing, or spends more than they make, addicted to cheap chic.
Don't hire a CEO who fires anyone and all if you tell him anything he doesn't want to here. Don't allow a CEO a blank check to hire his old cronies, don't hire a CEO who doesn't cut back his own perks even when he knows the ship is sinking.
Don't hire a CEO who name calls, hires yes men who add to the name calling, reduce your staff to 30 or less hours, no health care, Bangladesh sweatshop cannon fodder, you have enough of these making Joe Fresh.