Colleges ponder name change

Colleges ponder name change

There are 22 comments on the Baltimore Sun story from Jun 11, 2008, titled Colleges ponder name change. In it, Baltimore Sun reports that:

Two local colleges are in the process of joining the growing ranks of universities, and one of them is contemplating changing its entire name.

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They Ignore Alumni

Washington, DC

#2 Jun 11, 2008
...[B]ecause it is all about the headiness and inertia that comes with a project like a name change. Someone on a board broaches the idea, someone else nods to it, someone is tasked with investigating it and next thing you know the inquiry shifts from a curiosity to a mission driven task that no one wants to say no to.

Why bother with the trendiness? The current name is a great name and itself has historical significance. It doesn't suggest gender or geographic exclusiveness. It is a waste of time and resources. But, alas, the ball is rolling and there will be no hand lifted to stop it.

I have served on two different boards and in each instance was amused at how easily projects like name changes can distract leadership from focusing on core functions.
Dave

Hyattsville, MD

#3 Jun 11, 2008
Villie Julie is a great name for that school especially due to its location. I go by the College every day and always think what a nice school. I never even thought about the name being associated with the Catholic Church. And, if it did ... it still would not bother me. Change it to University but stop the PC of changing its name. Same thing with Loyola ..... the name has served the school and community well for many, many good years.
Anne inTowson

Cockeysville, MD

#4 Jun 11, 2008
As a graduate of Towson STATE University, I did not agree with the reasons the university gave when they dropped the STATE from the name. I no longer donate to their annual fund. As a graduate of Villa Julie College, I will not donate to their annual fund anymore either. I know many graduates of both institutes that feel the same way I do. It is very disappointing.
Nero Fiddles

Pasadena, MD

#5 Jun 11, 2008
Instead of spending all the extra money on consultants, marketing firms, survey research, etc, why not just LOWER TUITION??????????

Would it not be a greater service to the community to allow the children of the working poor and lower middle class to afford an education at these institutions without saddling them with years of debt rather then to cater to the rich (whose parents pay the bill) or the poor (who attend on full need based scholarships)?

Welcome to Education, Inc.
TU athletics

Baltimore, MD

#6 Jun 11, 2008
Anne in Towson:

Why such a strong dislike for dropping STATE in Towson University??

It was dropped 10 years ago and you're still not over it? And you won't give to the institution that opened so many doors for you? That doesn't make sense to me. TU is growing and desperately needs money to continue growing at this pace.

The institution is only partially funded by the state (barely) and the current name fits the school well.

Another thing that comes with a name change is changing all of the merchandise/signage/literature . There is a lot involved.
Jon

Baltimore, MD

#7 Jun 11, 2008
As a graduate of MCDANIEL College, I see the increase in enrollment, presence, and the positives of the name change. And quite frankly, I think that the alumni should think about the needs of current and future students, not their grudges with the board and administration. Even if I didn't agree all the time with the college, I still am proud to have graduated from McDaniel.

As for "university", I think both institutions would be better off as colleges rather than universities, putting them essentially in the same category with Johns Hopkins, University of Maryland, TU, UMBC, and others. I never went to either school, but from my outsider's viewpoint, they seem to have more in common with McDaniel, College of Notre Dame, or Goucher College than with JHU, UMBC, or UMD.
Robin Goodfellow

Hallowell, ME

#8 Jun 11, 2008
Villa Julie should rethink the name change, especially given the three possible new names mentioned in the article. While they're tied to the region, these names---Stevenson, Greenspring, and Rockland---all have the appeal of a strip mall and conjure images of a diploma mill. I can even see the Visa® sticker on the front door. Keep the name; change leadership.
Lar

Annapolis, MD

#9 Jun 11, 2008
Western Maryland College was named after a railroad that no longer exists. It was the Fed-Ex Field of its day. McDaniel is much more suitable and doesn't confuse the public as to its where-abouts and relationship to the State. Even so, there were those who had emotional attachments to the name and still are having a tough time accepting the change. Its hard to make changes--even necessary ones.
Justin

New York, NY

#10 Jun 11, 2008
Jon, you're an idiot if you think Loyola is on par with McDaniel, Notre Dame, or Goucher. You're "outsider" view is exactly why they are moving forward with the change.
Rick

Baltimore, MD

#11 Jun 11, 2008
As a graduate of Villa Julie I am glad they are changing the name. I just wish they would have done it 15 years ago when I was there. I still have to explain to people that it is not an all girls school. They have great programs there and with the new expansion, the college has an entire new identity than it did when I was there. The new name change would reflect that new identity.

Since: Oct 07

Clay, NY

#12 Jun 11, 2008
Does it really matter if it is called a university of college????
Another Dave

Centreville, VA

#13 Jun 11, 2008
The more things change the more they stay the same…I matriculated at Towson State College in 1973, graduated from Towson State University in 1977 and received a Master’s Degree from Loyola College in 1984. Alongside those two diplomas is my late Grandfather’s from the University of Maryland in 1921, the year after it changed from Maryland Agricultural College. My daughter attends the University of Mary Washington which changed its name several years ago from Mary Washington College.

Changing names is just another form of rearranging deck chairs; the real question is, are they improving the quality of the students, faculty and institution? If so, then go ahead and change the name.
kcmd

Silver Spring, MD

#14 Jun 11, 2008
i'm not extremely opposed to loyola changing from college to university, but as a graduate of loyola college in MD, i think it sounds too generic to call the school a university, especially given that there are 3 other loyola universities. i understand the rationale behind the change, but keep the "college" and you keep the small, exclusive feel of the college. change it to "university" and loyola becomes just one of many, which is a real shame.
Andrew

Baltimore, MD

#15 Jun 11, 2008
As an alum of Loyola College,Georgetown University, and Johns Hopkins University I feel it is most unfortunate that Loyola is moving forward with this. Loyola College should not change its name to university. It is a university much like Dartmouth College is a university, but the term college is not reflective of its status but indicative of its tradition. The term college reflects a long standing tradition which began in 1852. Loyola is perhaps the most prestigious institution contemplating abandoning its traditional designation as college, in order to bow to modern day marketing ideology. In academia the reputation of Loyola speaks for itself, and a change of name in order to reflect its current status is dismissive of its unique long established traditions.
Kathy

Baltimore, MD

#16 Jun 11, 2008
Robin Goodfellow wrote:
Villa Julie should rethink the name change, especially given the three possible new names mentioned in the article. While they're tied to the region, these names---Stevenson, Greenspring, and Rockland---all have the appeal of a strip mall and conjure images of a diploma mill. I can even see the Visa® sticker on the front door. Keep the name; change leadership.
As a graduate of Villa Julie College, I also think the possible names are too generic. They sound more like online-only universities rather than a generations-old brick-and-mortar. But...let them do what they want. They don't get my money anyway - it's obvious they have enough.:)
D W S

AOL

#17 Jun 11, 2008
Vanity...all is vanity.
Wow

Stevenson, MD

#18 Jun 11, 2008
Nero Fiddles wrote:
Instead of spending all the extra money on consultants, marketing firms, survey research, etc, why not just LOWER TUITION??????????
Would it not be a greater service to the community to allow the children of the working poor and lower middle class to afford an education at these institutions without saddling them with years of debt rather then to cater to the rich (whose parents pay the bill) or the poor (who attend on full need based scholarships)?
Welcome to Education, Inc.
Are you trying to say that Villa Julie only caters to the elite? You should really try to learn more about the place. They're about half of McDaniel.
Attila the Hon

United States

#19 Jun 11, 2008
Andrew wrote:
As an alum of Loyola College,Georgetown University, and Johns Hopkins University I feel it is most unfortunate that Loyola is moving forward with this. Loyola College should not change its name to university. It is a university much like Dartmouth College is a university, but the term college is not reflective of its status but indicative of its tradition. The term college reflects a long standing tradition which began in 1852. Loyola is perhaps the most prestigious institution contemplating abandoning its traditional designation as college, in order to bow to modern day marketing ideology. In academia the reputation of Loyola speaks for itself, and a change of name in order to reflect its current status is dismissive of its unique long established traditions.
I agree!
George

United States

#20 Jun 12, 2008
Most college are able to change their name to University without losing their "brand image", however in the Loyola College case there are already 3 existing Loyola University. How will Loyola College be able to keep their brand image without it getting confused with the other schools? For example, if someone hears bad stuff about one Loyola University, will that reputation tarnish all of the Loyola University as they bare the same name? There are other ways to represent what your schools offers than just changing the name.
Jon

Baltimore, MD

#21 Jun 12, 2008
Justin,
I live in Baltimore and drive past it every day and Loyola is NOT certainly NOT a university in the scope of Towson, Johns Hopkins, or Maryland and would loose something that distinguishes it from them. People who are looking for small concentrated universities/colleges might lump it into the category with larger universities when in reality I don't believe they are looking to become. Like has been said, it would be better served with the College namesake rather than University. And I did forget that there are several other Loyola Universities in the US. It might cause some confusion since they are also private, Jesuit universities.

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