Toyota leasing offers could backfire | The Columbus Dispatch
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Since: Jul 09
#1 Aug 2, 2010
Well, it is a business decision they have to make.
Sure Toyo may be down 1% in used car prices in June, but in today's economy that still is not half bad.
Other things to consider in the numbers are the fact that maybe more people are buying a new Toyo instead of a used. Toyo's have held their value quite well and I have always thought used Toyos were too highly priced.
It would also be interesting to see the numbers of used cars moved. Is the 1% decrease in resale value because they sold more use Corollas than Camrys? Is Chevy reselling more Tahoes than Cobalts? Did the recent period of reinvigorated marketing and redesigning stir more interest in Chevy?
Only time will tell if their lease plans will backfire.
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