It seems as though GM management is satisfied letting GM's market share continuously erode. It should be obvious GM's smaller size isn't making GM any more profitable. Other domestic brands seem to be offering better deals to curb the slide, while GM seems to use the soft market conditions as an excuse to shrink. It will be difficult to ever gain back lost share. What is acceptable? New products and low incentives don't seem to be the answer toward profitability. 2004 was the last year GM was profitable and incentives were at record levels. GM's market share has gone down about 5% since then. The steady decline is alarming, for what ever reason. There is a hole in the dam and no one seems to care about trying to slow the leak. The UAW gave GM the contract of a lifetime, but how much share is GM going to lose before things begin to look positive. I thought Rick Wagoner was the answer, but time is running out. The board doesn't seem to be helping the matter, sitting on the sidelines. Meanwhile, Jerry York and Mr. K are buying interest in Ford, Carlos Ghosn and Chrysler seem to be forging a partnership. At least attempting to navigate through this mess, while GM seems bogged down. GM's products are much improved, but better marketing is needed. Laying off shifts at truck plants won't solve the profit issue. Dodge, Ford, Nissan and Toyota aren't backing off. Why is GM satisfied to give up share without a fight? Whatever the reason, it's not working! A new strategy is needed for GM to at least maintain it's piece of the pie.